Shutterfly named official photo gift partner of Walt Disney World, Disneyland Resort, Disney Cruise Line, and Aulani Resort

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Shutterfly and Disney announced a strategic alliance naming Shutterfly the Official Photo Gift Partner of Walt Disney World® Resort, Disneyland Resort, Disney Cruise Line, and Aulani, A Disney Resort & Spa, “creating a more connected way for guests to turn their Disney memories into personalized keepsakes. The alliance brings together two brands focused on helping people preserve memories and celebrate life’s meaningful moments,” the press release said.

During a Disney vacation, Disney PhotoPass Service lets guests stay in the moment while professionally trained photographers capture high-quality, creative photos of everyone together at picture-perfect locations. Now after returning home, guests can more easily turn these camera roll highlights into memorable keepsakes. Starting today, Walt Disney World and Disneyland Resort guests can opt to have their Disney PhotoPass photos automatically appear in their Shutterfly account, making it simple to store, revisit and transform beloved photos into photo books, cards, gifts and other personalized keepsakes that will remind them of the magic for years to come. Guests of Disney Cruise Line and Aulani, A Disney Resort & Spa, will have access to a similar experience starting in early 2027.

As part of the alliance, Shutterfly is also expanding its relationship with Disney Consumer Products to launch new photo gift product categories that give guests even more options to feature their vacation photos. With this expanded assortment – including broadening the portfolio of character-driven offerings and introducing exclusive designs inspired by Walt Disney World Resort and Disneyland Resort – Shutterfly is introducing a new Disney shopping hub on Shutterfly.com, making it easier for guests to explore Disney photo products and collections in one destination.

“We’re honored to be part of the Disney experience, helping guests and fans hold onto the magic long after they return home,” said Emily Whittaker, CEO of Shutterfly. “This alliance creates a seamless connection between the moment and the memory, offering new ways for guests and fans to revisit, share, and celebrate their favorite Disney experiences.”

“Disney PhotoPass and Disney Cruise Line Photo help guests preserve the moments that make Disney Experiences unforgettable, with unique capture experiences and giving everyone the opportunity to be part of the picture,” said Gary Daniels, Senior Vice President, Disney Products & Experiences. “Together with Shutterfly, we’re making it easier for guests to bring those memories into their everyday lives through personalized keepsakes they can revisit and share for years to come.”

On the new Shutterfly.com shopping hub, Disney fans can find a range of new photo books, cards, home décor, games, ornaments and other personalized gifts.

The expanded portfolio includes new Disney Parks-inspired collections available only at Shutterfly.com featuring themes across Walt Disney World Resort – including Magic Kingdom Park, EPCOT, Disney’s Hollywood Studios, and Disney’s Animal Kingdom Theme Park – and Disneyland Resort – including Disneyland Park and Disney California Adventure Park – with additional collections celebrating Disney experiences planned over time. Shutterfly is also expanding product offerings and designs featuring Disney and Pixar characters from Toy Story, Winnie the Pooh, Cars, and Mickey & Friends to help guests celebrate favorite Disney experiences long after their trip concludes.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.